Now you can take a test drive from the comfort of your couch. All you need is the internet and you can drive a real Outlander Sport during the Mitsubishi Live Drive, the world’s first online test drive.
Mitsubishi and advertising agency 180LA are working with a team of robotics experts and software developers to outfit a real Outlander Sport so that it can be driven live on the website OutlanderSport.com. Beginning November 2nd, visitors to the site will get a chance to drive the Outlander Sport in real-time on a course in Southern California. Each driver will have full control of the car within the boundaries of the course.
This event is a technological first. But the idea did not begin with technology, it came from a desire to change the way people shop for a car. Instead of insisting that consumers visit a dealership to experience a car, we wanted find a way to bring the Outlander Sport to them.
Of course, when you give someone control of a car they’re not in, the first thing they’ll want to do is crash it. This is just one of many challenges the team faced while developing this experience. The answer to this particular challenge is a sophisticated GPS system that tracks the car’s every movement and automatically takes control of the vehicle if it is driven outside the boundaries of the course.
The same GPS system plays a central role in allowing consumers to collect “features” during their drive. Large icons painted on the course represent various features on the Outlander Sport, and consumers will be asked to drive over these GPS hotspots to collect as many feature icons as they can during their drive.
No comments:
Post a Comment